angry letter

Dear Brandy Melville Management,

My friends and I have been shopping at Brandy Melville for many years now.  The various clothing options and good pricing have us coming back each week.

However, in my most recent visit I discovered an issue with your “one size fits all” policy. This past weekend, I went to the mall with a few of my friends.  Our first stop was of course, your store.  While shopping, I encountered a cute pair of vodi shorts.  Excited, I went into the dressing room to try it on.  To my disappointment, I found that the waist of the shorts were too big and did not fit me correctly.  As I stepped out of the dressing room, my friend came up to me saying the shirt that she wanted was too tight for her.  I understand that it may be easier for a company to make everything one size, but it may cause some girls to have body image issues.  With the pressure to keep up with the latest trends and styles, not being able to fit Brandy Melville clothes can cause teens to dislike their bodies, and drop their self-esteem.  The average teenage girl has the waist size of 28-32 inches, yet your store only sells sizes 0-2.  If you’re trying to target teenage girls as customers, wouldn’t you want majority of them to fit the clothes?  I feel that to satisfy customers, and to make more profit, Brandy Melville should sell more sizes.  

In addition, although I always look forward to coming to your store, the workers are not friendly and do not offer their assistance.  Often times I find myself jumping trying to reach the clothes as they just stare and watch me.  I understand coming to work may not always be a joy, but to make sales workers should be more pleasant to customers.

Though there are some conflicts I came across with your store, I am pleased to find different options every time I visit.  Brandy Melville has a great selection of tanktops and shorts, for reasonable prices.  With clothes matching each season, my whole wardrobe is filled with only Brandy Melville clothing.

I have no objection to the designs of your clothing, but feel to make more profit you should create more sizes.

Sincerely,

Kaylee Sumida